Week 2, Navigating the Web

NAVIGATION 


 What are the four (4) main points Michael Rappa makes about search?

Some points which are made by Michael about search include..

- Search engines usually display the key question which you have asked, and then the websites which have came up with a match, there are normally thousands of relevant web addresses, but normally only  paid placement web addresses are on the first page of the search. (Rappa 2005)

- Companies or businesses can use search engines to become more recognised buy having there advertisements or websites on the first page when a search is done, this helps a company a lot as if they are on the front page they are more noticed by the searcher. (Rappa 2005)

-When you are searching on the Internet , you are searching  in a small data base, which is chosen from what you have searched, all data basis are a portion of the information out there, this is what can make it difficult for some, well most people to find the right information though there searches, this is why people need to be able to no more about how to search on the web to find the right Information they are looking for! Data on the internet increases everyday , the data base doesn't always have all the right information,(Rappa 2005)


- There is a lot of data on the internet which can not be relevant to what you are searching, this is because data is cheap and people can put things which aren't relevant to your search, as there are millions of things out there which may be even  tiny bit relevant to your search which may pop up. 


Michael Rappa, completed on 20th March
http://digitalenterprise.org/navigation/nav.html

MARRISA MAYER INTERVIEW

Something that interests me about what Marissa is doing within her business areas is how she has been using small engineer teams.she tries to keep the teams really small which leads to a sense of empowerment (Mayer 2009) this helps the teams as they can communicate easily together and work well in a small environment to dicuss mayor issues within threre work.

Within the interview Marissa talks about Ad's which are placed on the web, in google as such, and how they are trying to make sure relevant ads come up with a search which has been made as they t can be just as helpful as a webpage, it is interesting how they can match up the certain ads at the same time as the search which is being made for a website. also it is interesting how they are also putting advertisement next to news on searches.

Marissa talk about Orkut the social networking that was launched at google, it isn't very popular in the UK but is in Brazil and India. this is interesting as they believe the Orkut is more the owner of google as they are more well known to using Orkut then using google as we, no a lot more about using google, Orkut was launched slowly within  these countries but this didn't slow them down in Brazil, also in India they wherein a different timezone, it also wasn't competing for that same resource, by launching the different product, other then google in other countries helps with recognition on google, which gives it more users over the world, and recognition in other countries. 
(Mayor 2009)


Marissa Mayor Interview - March 20th 
http://www.techcrunch.com/2009/03/06/marissa-mayer-on-charlie-rose-the-future-of-google/






BILL JOY VIDEO


What are the 6 webs?


- Near Web........Web that is defined by information and typing,you always have a mouse and keyboard and sit near a screen.
-Hear Web....... Web that is always with you, device that becomes your identity. 
-Far Web......... this is the TV viewers experience within the web, they call it pocket style of web.
-Weird Web...... THis is web which your voice is used, it is voice recognised web.
-B2B Web....... This is business computers talking to each other to remove friction and to audit business processes of suppliers and customers systems, hooking together the internet.
-D2D Web...... this is Device to Device Network. 




Could there be more?


- As the internet is a  hard field to recognise, there could be a lot more out there, that we don't no about.
- Bill Has tried a few different webs which has been one of the best things he has done within technology.




What does this mean for business?


- Bill believes that , the transformation of the web will be very fast, and this will help other facilities get an advantage.



Reference 
http://mitworld.mit.edu/video/324

Internet Risks- what can go wrong with a transactional site/ what is E-commerce and E-business

What can go wrong with a Transactional Site?

- Due to purchasing online, some products may actually be dodgy or not as they looked over the net.
- Some people find it hard to hand over bank card details as they feel it is unsafe.
- Users of the site are unaware of the security of the website, which can  make it hard for some to use these types of sites.
- Products which are sold over the internet may not be to the customers satisfaction when it arrives, as it may of been shown to be a lot better on the site then in real life.

What is E-Commerce?


E-Commerce, is where you can buy and sell services and products online, it is where businesses are made, for an easier way for customers to buy there products using card details.


What is E-Business?


E-Business is the use of Technology within a business, it stands for Electronic Business. this includes such businesses as Ebay, as it is run but the internet.

What is sell side E-Commerce?

Sell side within a business has to do with the transactions which a customer has to go though when buying product from an organisation.

What is buy side E-Commerce?


Buy side, is the transactions between the organisation which is purchasing and its suppliers.

 Different types of E-Business


There are 5 different types of E-Business, these include business to consumer, business to business, consumer to consumer, peer to peer and M-Commerece.

- Business to Consumer, is the indirect trade of products between the consumer and the company which is selling the products.

-Business to Business,  is where different online stores will purchase other products which are not there own to sell on there stores, it is similar to the manufacturer  issuing goods to a retailer or wholesaler.

-Consumer to Consumer, is the helping of online dealing of goods and services amount the people.

- Peer to Peer, is where it assists people to share files and sources within your computer, without having to interact with a central web server.

-M-Commerce, is using your mobile to help with transactions over the net.

Which Digital Technology has the highest Penetration Rate?


Mobile phone use has the highest penetration rate, as it has increased from 12% in january 1997 to 85% in December 2009, which is a lot more percentage of use compared to Digital Tv and online use everywhere.

Four drivers to adoption of sell side E-Commerce by Business.


- Marketing costs are reduced, as it is all done online.
- Cost is reduced in the business as there are no massive cost, such as rent if you were not an online business.
-there are less administrative costs, which helps the company safe money.
-supply chain reduction, this is a driver as products can be order and sold quickly.

Four barriers of sell side E-Commerce by Business.


-Lack of knowledge about online businesses can be a barrier for some.
-Time also as some people may not be able to commit to the time that needs to be spent on setting up or looking after the online business.
-The cost to start a E-business may be to much for some people which are willing to start a business online.
- Products online may not be as they seem, so it is hard to identify them online other then in real life.

How might a restaurant benefit. 


Restaurants using E-Commerce could benefit form using online resource a lot. benefits such as cost reduction, such as marketing costs are reduced as online advertising is a cheaper way to put your name out as a business. things such as a menu can be shown on the webpage which can make it easier, for people to view what is being made within the restaurant. updates, within such things as the menu or different deals within the restaurant are easiely and quickly updated on a website other then trying to display it around a store, as things such as signs would have to be ordered along time before the promotion.

Examples of Digital Information


-CD's
-DVD's
-The Internet
-Mobile Phones
-Cameras
-Digital Tv

What is an Semantic Web, are we there yet?


The Semantic Web is a web that is able to describe things in a way that computers can understand it.  it describes the relationship between things to find things around the web when you search for it. Semantic web does not seem to be a popular user for most as it is a pretty unknown product, search engines are a lot more known, so at the moment i believe we are quiet more used to using search engines.